[party in my plants] 38: How to Build a Nut Butter Empire with Erika Welsh of Wild Friends Foods
Take a stroll through your grocery store’s nut butter section. There’s a very good chance some bright colored jars with a big squirrel and the words “Wild Friends” on the label will catch your eye, draw you in and make you smile. It’s true! And how it’s actually possible for nut and seed butter to make us smile? And also taste insanely good? Well that’s what I wanted to investigate. So I got to sit down with the co-founder of Wild Friends Foods, Erika Welsh, and talk about how her peanut, almond, cashew and sunflower butters are changing the bread spread game as we know it. Turns out, there’s not some manipulative mastermind marketing strategy behind Wild Friends, instead, there’s a BUTT ton of passion. Get ready to hear: How one rainy afternoon in college serendipitously birthed an empire of nut and seed butters. The #1 Wild Friends butter that most changes peoples’ lives. The story of Erika and Keeley’s humble hustle from college to the grocery store to Shark Tank to the Forbes 30 under 30 list. What happened when they were faced with the decision to quit college or pursue their passions. The most interesting ways Wild Friends fans eat their nut and seed butters! The SUPER exciting next step for Wild Friends And lots more! Links related to this episode: The full show notes with all the deets from this episode! Get my FREE #EATMOREPLANTS course! Where I’d much appreciate you leaving a review for the show!! Where you can go to submit a question for the show! Where you can go to suggest a guest (yourself or someone else) for the show! How to work 1-on-1 with me! Party in My Plants on Instagram Party in My Plants on Facebook Party in My Plants’ Cooking Videos on YouTube