From Sketches to Success with William Warren

In this episode of the Performance Mindset podcast, Amy interviews William Warren. William is an illustrator and entrepreneur who has spent his career using visuals to help communicate ideas and stories. He is the founder and CEO of The Sketch Effect, a visual communication company that helps make ideas understandable and actionable through animation, live events, sketching, and infographics. Some of their clients have included Marriott, Oracle, Chick-fil-A, and Delta. William just published his first book, The Conquering Creative, which is already an Amazon Best Seller.William resides in Atlanta, Georgia, with his wife, Monica, and their children, Liam, Gracie, and Preston.In this episode, you’ll hear:William’s background in sketching and comics and how his career plans to become a cartoonist pivoted, leading him to eventually start his company.How he balances work and family life, and why he’s grateful the most challenging season occurred before his kids arrived.The role William has now in his business compared to how it began.The books that helped lay the foundation for him to grow.What William’s book is about, and what inspired him to write it.His most memorable and challenging projects and how that led to establishing his company’s core values.Why your calendar is a reflection of your priorities.Connect with Amy Calandrino here:Beyond CommercialCREi SummitConnect with William Warren:The Conquering CreativeThe Sketch EffectLinkedInInstagram

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Success isn’t just about the deals you close or the investments you make - it’s about how you think, grow, and lead. Hosted by Amy Calandrino, founder of Beyond Commercial, The Performance Mindset Show explores the habits, strategies, and mindset shifts that drive peak performance in business, real estate, health, and life. Based in sunny Orlando, Amy and her guests dive into leadership strategies, decision-making frameworks, mental resilience, and personal growth. From cutting-edge commercial real estate insights to biohacking, neuroscience, entrepreneurship, and spiritual well-being—this podcast is for the endlessly curious who want to level up in all aspects of life. Each episode features inspiring conversations with top-performing business leaders, investors, mindset experts, and high achievers across various industries. Whether you’re looking to sharpen your leadership skills, optimize your brain and body, or simply gain insights from some of the most driven individuals out there, you’re in the right place. Ready to expand your mindset and unlock your full potential? 📍 Connect with Amy Calandrino: 🔗 BeyondCommercial.com 🔗 AmyCalandrino.com Let’s build, grow, and thrive—together. 🚀