How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill

Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide. In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube. In t...

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For trusted experts ready to build visibility, grow influence, and lead with authority in their field.Are you a professional services expert, consultant, advisor, founder, or speaker whose brilliance is hidden behind the scenes? You know you deliver real value, but your visibility, LinkedIn presence, and brand positioning don’t reflect the true level of authority you bring.This podcast is here to change that.Own Your Lane™ - The Thought Leadership Branding Podcast is the show for credible experts ready to build their personal brands, grow visibility and lead with thought leadership on LinkedIn, on stage and in the media.Hosted by Michelle B. Griffin, TEDx & keynote speaker, advisor, author, and founder of Brand Leaders, this show offers actionable insight for building your personal brand, positioning your thought leadership, and becoming the go-to voice in your industry. Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought leadership brand positioning system designed to turn hidden experts into in-demand authorities🎙️ In this podcast, you’ll learn how to:Clarify and position your message for greater visibility and recognitionGrow a trusted presence on LinkedIn and across your digital footprintStep confidently into thought leadership with speaking, media, and booksBuild a platform that attracts ideal clients and career opportunitiesWith real conversations, solo insights, and practical strategies, this podcast helps you move from hidden expert to visible authority—one bold step at a time.It’s time to Own Your Lane™ and lead with visible authority. About Michelle B. GriffinTEDx speaker (TEDxFSU – April 15, 2025), 2x author (Position Yourself, The LinkedIn® Branding Book), and host of two top-ranked personal branding podcasts.Featured in Forbes, Entrepreneur, Inc., and Authority Magazine, Michelle advises, speaks, and trains professional services leaders to build personal brands that drive visibility, trust, and business results.When she’s not helping others own their lane, Michelle’s walking outdoors in sunny Florida, listening to ’80s tunes, and making meaningful connections.Ready to Own Your Lane & Lead With Authority?Book a clarity chat or invite Michelle to speak/train: MichelleBGriffin.com/chat