The Four Things You Need to Build a Personal Brand with Cynthia Johnson
Today we are welcoming the first guest on The Personal Branding Podcast, Cynthia Johnson. Cynthia is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Cynthia recently published her debut book, Platform: The Art and Science of Personal Branding. In this episode, Cynthia and I discuss the four elements of a personal brand: association, recognition, personal proof, and socia...