PhD Marko Kovic - Digital Astroturfing

In this episode 4 in season 2 of the Persuaders Podcast we talk to Marko Kovic. Marko has a PhD in communication and media studies from the University of Zurich. He is now a researcher, author and podcaster.  Marko co-authored the paper "Digital astroturfing in politics: Definition, typology, and countermeasures", which is the basis of our conversation. In the episode we cover:  - What is digital astroturfing - How common is this phenomenon - How is it performed - by governments, IO's and corporations - What it does to our brains  We also talk about misinformation, fake news and conspiracy theories and what causes them to go viral. And finally we talk about psy-ops & disinformation e.g. in wars like in Ukraine.  All this in just 30 minutes. The episode is sponsored by Ulobby, software for Public Affairs. 

Om Podcasten

The Persuaders is a podcast about Public Affairs. In the podcast we will dive in to how Public Affairs professionals solve their daily challenges. Their trials and tribulations. Their tips and tricks. The guests will come from many different types of companies and organizations across the world. The host of the podcast is Anders Kopp Jensen. Anders is the co-founder and CEO of Ulobby. Anders holds an MA in political science and has 10+ years of experience from politics and Public Affairs both on the consultancy side as well as in-house. He is also the author of "The Public Affairs Engine", a guide on how to build and fuel the PA engine in your organization. The guide is based on more than 500 conversations with PA professionals across Europe.