Philip Morris - Yiannis Korkovelos

In the fifth episode of the Persuaders podcast we fly to Brussels and talk to Yiannis Korkovelos, EU Government Affairs Manager at Philip Morris.   Yiannis is a seasoned PA pro with experience from Singapore, Paris, London and Brussels. In this episode Yiannis shares some perspectives from his own world: how PMI is going through massive changes as they are working towards a smoke-free world and why and how they are working with ESG and sustainability.    Yiannis also shares some insights on working in an - for some - controversial area, the increased expectations from stakeholders which come with the turf, and the importance of working with data and facts.   And finally Yiannis shares his views on why PA should come closer to the CEO and how a PA pro in 2021 should be ready to communicate quickly with the outside world and have a consumer-centric approach.

Om Podcasten

The Persuaders is a podcast about Public Affairs. In the podcast we will dive in to how Public Affairs professionals solve their daily challenges. Their trials and tribulations. Their tips and tricks. The guests will come from many different types of companies and organizations across the world. The host of the podcast is Anders Kopp Jensen. Anders is the co-founder and CEO of Ulobby. Anders holds an MA in political science and has 10+ years of experience from politics and Public Affairs both on the consultancy side as well as in-house. He is also the author of "The Public Affairs Engine", a guide on how to build and fuel the PA engine in your organization. The guide is based on more than 500 conversations with PA professionals across Europe.