Stefan Pinter - Delivering value and building a Public Affairs function from scratch

This time we talk about some of the biggest and hardest challenges in Public Affairs today: Delivering value and building a Public Affairs function from scratch!   To help me cover these enourmous challenges in Public Affairs, I am joined by Stefan Pinter, Head of Public Policy EMEA at Suzano - the largest pulp manufacturer in the world as well as one of the largest paper producers in Latin America.   Stefan has first hand experience on this topic as well as impressive merits from working with Public Affairs in difficult industries filled with challenges, like pharma, tobacco and energy. So I talk to Stefan about:   Delivering value: - how do you provide value in Public Affairs? - why is it often a challenge for Public Affairs pros to prove themselves? - how do you contribute to create value when you are basically a cost-center? - are there differences between industries - do some industries "get" Public Affairs more than others?     Building a Public Affairs function:   - how do you approach this and balance building a function while also delivering value short/mid/long-term?   - what should Public Affairs pros be aware of before they just jump in to it and start executing?   - how do you interact with other units/departments in your organization during the way?   - how do you work on Public Affairs issues cross borders and handle any cultural/geographical differences?   Tune in and get the answers in just 40 minutes.    This episode is sponsored by Ulobby, software for Public Affairs.  Host: Anders Kopp Producer: Sidsel K. Nørgaard  

Om Podcasten

The Persuaders is a podcast about Public Affairs. In the podcast we will dive in to how Public Affairs professionals solve their daily challenges. Their trials and tribulations. Their tips and tricks. The guests will come from many different types of companies and organizations across the world. The host of the podcast is Anders Kopp Jensen. Anders is the co-founder and CEO of Ulobby. Anders holds an MA in political science and has 10+ years of experience from politics and Public Affairs both on the consultancy side as well as in-house. He is also the author of "The Public Affairs Engine", a guide on how to build and fuel the PA engine in your organization. The guide is based on more than 500 conversations with PA professionals across Europe.