Charging full price for end of life sessions as a pet photographer
Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you. Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.WE COVERED00:00 Introduction to Darlene Woodward's Journey01:10 Welcome to the Pet Photographers Club02:04 Darlene's Best Year Ever03:18 The Importance of Senior and End-of-Life Sessions08:41 Marketing Strategies and Client Acquisition09:57 Dealing with Guilt and Justifying Charges13:32 Revamping Website Copy for Better Client ConnectionIN THE MEMBERS-ONLY EXTENDED EPISODE23:10 The Importance of Your About Page24:12 Conversion Rates and Inquiries24:47 Handling Pricing and Client Expectations28:11 Highlighting Unique Selling Points29:41 Sales Goals and Strategies39:10 Outsourcing for Efficiency43:26 Conclusion and Final ThoughtsLINKShttps://pantthetown.com/ https://www.facebook.com/pantthetown https://www.instagram.com/pantthetownphotography/