S11E06 | How to start a pet photography business that’ll last
I remember exactly how I felt when starting my business. It was completely overwhelming. I just wanted someone to give me a checklist and say “here, do this” so today, I’m doing exactly that and sharing my 5 steps to creating a sustainable pet photography business. 1. KNOW YOUR NUMBERS 2. KNOW YOUR IDEAL CLIENT, THE EXPERIENCE THEY WANT & WHERE THEY HANG OUT 3. CREATE A WEBSITE, THAT ACTUALLY CONVERTS 4. DRIVE TRAFFIC TO YOUR WEBSITE WITH A SOCIAL MEDIA ACCOUNT THAT'S MORE THAN PRETTY PHOTOS 5. CREATE A 12 MONTH MARKETING PLAN (BOTH ONLINE AND OFFLINE) AND FOLLOW IT Little extra marketing hint: Be sure to know what your goals are for each avenue (Eg. Why are you on Instagram and what do you want to achieve at the next pet event?), and how you will measure the results! Events Mentions: BUSINESS FOUNDATIONS CHALLENGE - Starts January 26th MARKETING INTENSIVE WORKSHOP - (For established photographers) - February 1st P.S. Enrolment for our Business Foundations Challenge closes THIS FRIDAY. Secure your seat here: https://foundations.thepetphotographersclub.com/