Thinking like a business person for pet photography success
Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there.WE COVEREDLisa’s journey from the dream of being a painting major to shifting gears into photography How a rescue encouraged Lisa’s business to transition into pets from general portraitsHow Lisa uses social mediaMarketing a specialised studio versus a general portrait studio Thinking outside the box with passive marketing by partnering with a cafeHow putting yourself out there can lead to new clients and marketing partnershipsWhat is a professional photography association and why would you joinIN THE MEMBERS-ONLY EXTENDED EPISODEHow to find an association to join for professional photographersWhat's the deal with competitions and awards, and which should you enterHeadshots for houndsKnowing when to say no to fundraisersShow notes can be found here: https://thepetphotographersclub.com/podcast/1702