Helen Tupper, Founder and Author of Squiggly Careers - A side hustle to transforming the world of work with Squiggly Careers

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how Amazing If has developed from a small side hustle to a completely new way of transforming the world of work, advice she would give those that are too scared to start their own side hustle and how sticking to her values has led her to where she is today. 

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Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.