Jason Foo, Founder and CEO of BBD Perfect Storm- Breaking down stereotypes

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.  Topics: A brand's responsibility to break down stereotypes in society Jason's mischievous nature Curiosity Becoming commercially credible New macho Founder vs CEO Becoming a BCORP company Greenwashing Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.