David Aaker, Vice Chairman at Prophet - Lessons from the Father of Modern Branding

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.