Making Global Change with James Brett, Founder of Plant for Peace
WHO IS JAMES BRETT James is the Founder of Plant for Peace, a global initiative aimed at bringing sustainable stability to countries crippled by conflict by the creation of horticultural cooperatives. It’s a remarkable initiative currently focused on Afghanistan, where James has singlehandedly addressed 55,000 tribal elders urging them to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates instead. The ‘fruits’ of this initiative is a range of innovative products the first of which – an organic yogurt-covered fruit bar – can be found in Waitrose and Holland & Barrett from May 2015. It’s a story that includes child abuse by his grandfather, the early tragic death of his mother, his subsequent decline into drug addiction, homelessness, prison, betrayal, violence and mental illness. WHAT YOU'LL LEARN 1. Tools to overcome adversity 2. Launching an international product 3. What you can do to make a dent in the universe