Mind-Blowing Marketing Tips from Behavioral Scientist Richard Shotton!

Join us on the Places We'll Go Show as we welcome Richard Shotton, a renowned behavioral scientist and author. Richard shares insights from his bestselling books, "The Choice Factory" and "The Illusion of Choice," exploring consumer behavior and effective marketing strategies. Learn about biases like the sunk cost fallacy, social proof, the pratfall effect, and the Ikea effect, with real-world applications for marketers. Don’t miss this masterclass in behavioral science!

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.