Paul Skinner, Founder of MarketingKind and Author of The Purpose Upgrade - Re-writing societal narratives

Founder of MarketingKind and Author of ‘The Purpose Upgrade’ and ‘Competitive Advantage’, Paul Skinner is dedicated to re-writing the narratives that shape how our society functions and driving positive change. His community, MarketingKind, was created to re-imagine the world’s most pressing problems as marketing briefs in disguise. As marketers we have the power to drive change and Paul is harnessing that power for good.    In this episode, Paul discusses the reduction of change within our society and the ways in which we can start to drive more change, the reality of what success looks like and how public speaking takes more introversion that you may first realise. Key topics: Th reduction of change Harnessing the power of marketing re-write societal narratives Problem solving throughout history  Public speaking Harnessing your introversion Sponsored by School of Marketing.

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.