The Data Behind Great Advertising | Les Binet Interview

The Data Behind Great Advertising | Les Binet InterviewWhat’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.📌 In this episode:– The 60/40 rule in marketing– Brand building vs performance marketing– The Double Jeopardy rule explaineda– Why most marketers misuse data– How Les Binet uses physics, psychology, and economics in advertising– The truth about marketing ROI

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.