Gary Booker, CMO of Rentokil Initial - Understanding what makes people tick

In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his marketing efforts.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Om Podcasten

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.