Why You Keep Falling for Ads — Explained by Rory Sutherland

Why you keep falling for ads isn’t just about clever tricks — it’s about how people really make decisions. In this episode, legendary ad thinker Rory Sutherland breaks down why the ads that shouldn’t work often do — and why logic, data, and spreadsheets don’t explain how influence really happens.We explore the psychology of irrational buying, the death of category advertising, the limits of AI in marketing, and what Rory’s unexpected TikTok virality reveals about attention today.

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Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.