Tim Samuels, Karmacist: Harnessing Nutrigenomics
Tim Samuels has spent most of his career producing documentaries for the BBC and National Geographic, including a podcast critiquing the wellness industry. He is now founder and CEO of Karmacist where, working alongside Harvard and Stanford scientists, he combines the power of nature with cutting edge science to produce botanical supplements. In today's episode, we hear Tim speak with candour about the challenges of founding a start up after years as a journalist, his cynicism about the mainstream supplement industry, and how he harnessed his skills as a story-teller to secure investment. We also delve into the scientific basis of Karmacist: nutrigenomics, which is how certain nutrients can impact particular genes that are involved in regulating certain bodily functions. If you ever wondered how saffron could help fight depression, then this is the episode for you! The Plant Based Business Podcast is produced by Vevolution, and supported by Heura, Moonshot Collaborative and PlantBelly. Moonshot Collaborative is a consumer research firm focused exclusively on actionable, affordable insights on plant-based consumers. Use code VEVOLUTION to get 20% off your first five survey questions at moonshotcollaborative.com PlantBelly is a new online vegan grocery store that delivers highly curated plant-based foods right to your door. Use code VEVOLUTION to get 20% off your first order at plantbelly.com Heura is Europe's fastest growing plant-based meat company. Follow Heura Foods on Linkedin to see how they are tackling the big, unsolved global food challenges using low carbon foot-print technologies. We're building the world's leading plant-based and cell-ag network and marketplace. Head over to https://www.vevolution.com/register to join our marketplace of investors and startups building solutions for a kinder future. For any questions reach out to hello@vevolution.com Bridey Addison-Child is our editor. Erik Amundson and Damien Clarkson are our hosts.