Creating a New Standard in Sports Management with Audie Attar

In today’s episode, I sit down with Audie Attar, the founder and CEO of Paradigm Sports, who’s best known for managing Conor McGregor. Audie shares his journey from being an athlete to becoming a leading sports agent, driven by his passion for advocacy and entrepreneurship. We talk about the importance of creating real value, building purpose-driven businesses, and maintaining authenticity in a world that can easily focus on quick gains. Audie explains how forward thinking and having a clear vision helped him shape his success and create a lasting impact, including how he navigated challenges to build Paradigm Sports into a powerhouse.

Om Podcasten

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.