How Sugarfina Built a Multi-Million Dollar Candy Empire For Adults | Scott LaPorta and Payton White
In this episode of The Playbook, I sit down with Scott LaPorta and Payton White, CEO and Director of Marketing of Sugarfina. We talk about Scott acquiring the Sugarfina brand, the cult following they’ve built, and the existing collaboration opportunities with the brand today. Scott talks about the importance of structuring a deal correctly and what they learned from operating during the pandemic. Payton concludes by going over their collaborations with live events and how they navigate their marketing strategies.