Investing Starts With the Person, Not the Product

In today’s episode, I join Michael Chernow, founder and host of Kreatures of Habit, to share what I look for before investing in an entrepreneur or a business. I explain why my first priority is always the person—not the product—and how I qualify desire, teachability, and alignment with what’s working now and in the future. I also share the “thousand-step” rule that determines whether someone has the persistence to succeed and why culture, not company, is the true investment. Along the way, I reflect on the lessons learned from losing $100 million and how that experience shaped my approach to evaluating risk and leadership.

Om Podcasten

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.