Re-imagining Fan Engagement with Chris Hetherington
In today's episode, I sit down with former NFL player turned CEO, Chris Hetherington, as he shares how he's transforming Fathead into a modern brand powerhouse. We discuss leveraging technology to drive fan engagement, the importance of teamwork, and rebuilding a winning culture. Chris opens up about his approach to business—staying disciplined, putting fans first, and nurturing partnerships that elevate the brand. He emphasizes the value of communication, taking care of your mind and body, and the relentless work ethic required to achieve success. Chris’s passion for growth and commitment to going big, combined with patience, continues to fuel his journey.