S2 80. Stop Chasing Downloads: Focus on these 3 Metrics Instead

In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.Chapters:00:00 Introduction to Podcasting Power00:26 The Importance of Tracking ROI in Podcasting01:08 Key Metrics for Podcast Success01:46 Understanding Your Podcast Dashboard03:15 Evaluating Overall Trends in Podcast Growth05:43 Analyzing Episode Consumption08:47 Identifying Top Traffic Channels14:07 Conclusion and Call to Action14:37 Outro and Final ThoughtsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-insteadSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links:Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspaceRiverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9EDescript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxfCustom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspaceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show that will elevate your podcasting journey. New episodes every Wednesday. https://thepodcastspace.com/podcastThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp