S2 82. What is a podcast content strategist and why does your podcast need one?
As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.What is a Podcast Content Strategist?A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.Understanding Your Demographics: The Key to Podcast SuccessA podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.Chapters:01:22 Role of a Podcast Strategist03:14 Data-Driven Podcast Strategies05:36 Maximizing ROI and Listener Engagement07:48 Effective Marketing and Platform Optimization09:58 Reviewing Marketing Actions and Accessibility11:34 Content Mismatch in Podcasting13:12 The Role of a Podcast Strategist13:32 Navigating Podcast Platforms and Tools14:01 Best Practices for YouTube Podcasts15:55 Monetizing Your Podcast Effectively17:06 Leveraging Expertise Over Volume19:09 Crafting a Unique Podcast Strategy19:47 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-oneSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links:Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspaceRiverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9EDescript...