What keeps every CMO and digital operations team up at night?
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers. In the constant swirl around data privacy and shifts in the marketplace that impact your digital ...