You’ve got B2B and B2C. But how about H2H?
People talk about business to business or B2B, and they talk about business to consumer or B2C. Amidst digitization, remember that the true center of business is H2H or human-to-human. How well does your organization do H2H? Martin Birch, a husband and father to an 8-year-old 'Duracell bunny' boy and CEO and President at ibml talks about getting this critical aspect of the business right for your organization.