A Collaborative Playground and the Building 'Bricks' of Innovation — LEGO
At LEGO, play is an essential building block to teamwork. It is the framework for out-of-the-box thinking, creativity, and a global household mainstay that spans generations. From how they innovate new product ideas to how they execute marketing campaigns, the teams at LEGO have one focus — inspiring innovation. In this episode, we talk to Senior Designer Ellen Bowley and Director of Masterbrand Renee Guida about trying new approaches, stepping outside of your own boundaries, and leveraging the strength of teammates to build something spectacular. Whether it’s creating new toy sets with specialized expertise or piecing together global marketing campaigns, teamwork at LEGO is an all-hands — and all-fun — effort.