How to align team goals using Amazon PPC data tools?
In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:00 - Small talk: gifts in Japan and China 4:22 - Assembling a killer PPC team 9:02 - Navigating conflicting objectives in PPC 11:35 - Steps to get your team aligned 14:00 - Mastering brand analytics and search query performance 18:00 - real-world success stories 24:00 - Future trends in PPC game 34:00 - Role of technology in scaling efforts 36:00 - Documenting processes for team efficiency 40:00 - Strategies for team collaboration 42:00 - Benefits of SOP documentation 50:00 - Closing thoughts 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? How Can Product Images On Amazon Boost Conversion Rates? What Makes An Amazon PPC Manager Successful? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno