What is the SKU Economics Report and How It Boosts Amazon Ads?
In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:36 - Overview of the new SKU Economics Report tool 3:03 - Amazon ad management roles 7:17 - Impact of cash flow on ad strategies for brands 9:00 - Amazon Fees and Profit Calculation 18:09 - Identifying profitable and unprofitable products 22:24 - Analyzing Total ACOS using the SKU Economics Report 27:00 - Optimizing ad spend based on the report's insights 28:22 - Percentage of total fees 30:00 - How to connect with Elizabeth 🦡 Resources & Links 🦡 GET AD BADGER ➡️ What is the role of data in Amazon campaign management? What strategies can help minimize wasted spend in Amazon PPC? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno