What strategies can help minimize wasted spend in Amazon PPC?
In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Introduction 00:10 - Series Kickoff: Amazon PPC Wasted Spend 00:47 - Defining Wasted Spend 01:26 - Understanding Conversion Rate and Its Importance 03:04 - Identifying and Analyzing Wasted Keywords 06:30 - Analyzing Search Term Reports 09:24 - Strategies to Minimize Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Does Conversion Rate Influence ACOS On Amazon? How To Align Team Goals Using Amazon PPC Data Tools? What Should You Do First When Amazon PPC Sales Drop? How To Achieve Low ACOS With Negative Keywords? How Do Technical And Creative Strategies Work Together In Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno