What's the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money. Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills! We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:01 - Balancing SOPs/Creativity 5:01- Client Expectations Tips 10:01- Spotting Ad Mistakes 15:01- Scaling Ad Spend 20:01- Unbranded Traffic Wins 25:01- Holistic Brand View 30:01 - Good vs. Great Managers 35:01 - Leadership and Teams 40:01 - Summit Recap and Closing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How to align team goals using Amazon PPC data tools? How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Josh Rawe Guest Co-Host: Brady Tieland Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno