An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โฌ199 value): https://www.ppcmastery.com/newsletterย ๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ https://www.ppcmastery.com/hubย ย ๐ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐.๐บ YouTube: https://www.youtube.com/@ppcmasterycomย ๐๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1ย ๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137Chapters:00:00 Introduction to Auto Created Assets00:14 Meet Maximilian: Senior Digital Growth Strategist at Google03:08 Maximilian's Journey to Google07:28 The Role of a Senior Digital Growth Strategist10:25 Importance of Fundamentals in Google Ads13:55 Advanced Strategies and Common Pitfalls17:09 The Impact of AI and Automation22:01 Beyond Google Ads: Holistic Business Growth27:08 Evolving with Google Ads Automation27:21 The Rise of Smart Bidding28:14 Trusting Industry Changes29:56 The Importance of Experimentation32:18 Working at Google: Insights and Experiences36:17 Future Trends in PPC and AI44:53 Rapid Fire Questions48:43 Final Thoughts and Advice for PPC Experts50:16 Closing Remarks and How to Connect