Don't trust Google Ads data โ€” use this metric instead (w/ Caterina Mariani) | Ep 33

๐ŸŽ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/๐Ÿ—ž๏ธ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ ๐˜๐—ผ ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—˜๐—ฑ๐—ด๐—ฒ.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โ‚ฌ199 value): https://www.ppcmastery.com/newsletterย ๐Ÿ”ฅ ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ฑ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น? ๐—๐—ผ๐—ถ๐—ป ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—›๐˜‚๐—ฏ!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ†’ https://www.ppcmastery.com/hubChapters:00:00 Introduction to Google Ads Perspectives01:21 Caterina's Journey in Google Ads02:44 The Importance of Metrics Beyond Google Ads06:52 Understanding MER, AOV, and Customer Acquisition Costs10:49 Educating Clients on Metrics That Matter12:49 Incrementality Over Fluff in Advertising15:41 Cross-Channel Strategies for E-Commerce Success19:44 The Role of Logistics in E-Commerce Growth21:01 Reporting Metrics That Drive Business Decisions24:35 Rapid Fire Questions and Final Thoughts

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Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNairย โ€” founders of PPC Mastery.ย Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/communityย Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blogย