Don't trust Google Ads data โ use this metric instead (w/ Caterina Mariani) | Ep 33
๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โฌ199 value): https://www.ppcmastery.com/newsletterย ๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ https://www.ppcmastery.com/hubChapters:00:00 Introduction to Google Ads Perspectives01:21 Caterina's Journey in Google Ads02:44 The Importance of Metrics Beyond Google Ads06:52 Understanding MER, AOV, and Customer Acquisition Costs10:49 Educating Clients on Metrics That Matter12:49 Incrementality Over Fluff in Advertising15:41 Cross-Channel Strategies for E-Commerce Success19:44 The Role of Logistics in E-Commerce Growth21:01 Reporting Metrics That Drive Business Decisions24:35 Rapid Fire Questions and Final Thoughts