Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hubIn this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/๐Ÿ—ž๏ธ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ ๐˜๐—ผ ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—˜๐—ฑ๐—ด๐—ฒ.Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletterย ๐Ÿ”ฅ ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜๐—ฎ๐—ธ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ฑ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น? ๐—๐—ผ๐—ถ๐—ป ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐—›๐˜‚๐—ฏ!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ†’ https://www.ppcmastery.com/hubย ย ๐Ÿ’œ ๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ ๐˜๐—ผ ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฃ๐—– ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ๐˜† ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜.๐Ÿ“บ YouTube: https://www.youtube.com/@ppcmasterycomย ๐ŸŽ™๏ธ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1ย ๐ŸŽ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137Chapters:00:00 Introduction to PPC Mastery Podcast00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker01:25 Google Ads Insights and Controversial Opinions03:13 Adriaan's Golden Nugget for PPC Success04:29 Adriaan's Journey and Motivation06:37 Thomas on Sharing News and Updates08:20 Biggest PPC News Updates08:47 Exploring Search Max and Bid Exploration13:09 Microsoft Clarity Integration24:43 2025 PPC Trends25:21 Google's Revenue Focus: YouTube and AI26:20 The Impact of AI on User Behavior and Market Share28:36 Automation and AI in Google Ads29:34 The Future of Video and Visual Ads30:19 Privacy-Centric Marketing and New Metrics33:42 Exciting Developments in Google Ads for 202536:13 Rapid Fire Questions: Insights and Advice43:04 Final Thoughts and Where to Follow43:58 Conclusion and Next Steps

Om Podcasten

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNairย โ€” founders of PPC Mastery.ย Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/communityย Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blogย