Growing the Protection Market

Hi everyone, we are on season 6 of the Practical Protection Podcast after a lovely break for the summer of 2022. We are feeling lovely and refreshed, ready for more industry insights and underwriting for you. We have Tom Baigrie from LifeSearch with us for this first episode talking about the campaigning that he has done over the past 20 years, to improve consumer outcomes. Tom takes us through some of the most recent projects he is taking on including his passion to embed mystery shoppers into the analysis of broker firms and his thoughts on protection insurance and the upcoming FCA Consumer Duty, plus more.The key takeaways:Marketing is not working, the protection market is not growing.Protection isn’t easy if you’re not doing it every day.We need to build networks where protection brokers are seen as specialists that other advisers are able to reach out to, and to show the worth of protection. We all agree on a key theme that we must work together as an industry to make change. It can’t just be advisers making efforts, and it can’t just be insurers either, it is working together that will lead to better customer outcomes. Something that is already being proven through the Protection Distributors Group, Income Protection Taskforce and the Access to Insurance working groups.Next time Matt Rann is back with me and we are chatting about arranging protection insurance for people that have given or received an organ donation.Remember, if you are listening to this as part of your work, you can claim a CPD certificate on our website, thanks to our sponsors Octo Members.If you want to know more about how to arrange protection insurance, take a look at my Protection Insurance in Practice course here.

Om Podcasten

When you set out to get things like life insurance, critical illness cover or income protection, many people do not think that they are going to hit any snags along the way. But! Insurance is a world of risk and there are times that a persons circumstances will make insurers sit back and have an extra think about offering the insurance. Why?! This podcast is designed to answer that why. Kathryn Knowles is joined by guests to bring a clear and open chat about how insurance works. Kathryn brings her experience as a "quirky" life and the voice of the consumer to the discussion. She does this alongside her work as a specialist adviser, who is known for insuring the uninsurable.