How We Grew Prehab From 0 to 2.5M Followers: Revealing Our Social Media Growth Strategy
In this episode, we take you behind the scenes of how Prehab grew from zero to over 2.5 million followers on social media. Join us as we dive into our growth strategy, share valuable lessons we’ve learned along the way, and reveal the secrets to scaling a digital brand in the health and wellness space. From navigating the challenges of creating engaging content to adapting our approach as social media evolved, we break down the key steps that fueled our exponential growth and offer actionable advice for anyone looking to start or scale their social media presence. Timestamps: 00:00 Introduction 01:57 Kinsey's Onboarding Experience with Prehab 06:06 The Purpose Behind Prehab's Social Media: Educating on Physical Therapy 10:48 Early Social Strategy: How Consistency Helped Us Gain Traction on Social 12:57 Mental Hurdles and Why Healthcare Provides Should Share Their Knowledge Online 14:10 How to Get Started on Social Media in 2024 20:31 Evolving with Audience Needs 24:20 Standing Out on Social: The Importance of Providing Value 26:24 Being Patiently Aggressive with Social Media 29:37 How Our Social Strategy Changed as Prehab Grew 33:46 Scaling on Social: How Narrowing Your Focus Can Exponentially Increase Impact 40:07 Optimizing the Pacing & Format of Your Content 45:44 Current Barriers to Social Media Growth on Prehab & Our 2024 Focus 56:35 What Prehab Means & Closing Remarks Today's Sponsor: This episode is brought to you by Jane, a clinic management software and EMR that has been a game-changer for us at Prehab PT. If you're looking for a smooth transition to better clinic management, book a 1-on-1 demo at https://jane.app/book_a_demo?utm_medium=prehab_guys&utm_source=ambassador&utm_campaign=book_a_demo&utm_content=static&utm_term=us_pt Use the code PREHABGUYS at sign-up for a 1-month grace period on your new Jane account!