Digital Marketing and Social Media Strategies for Child Care

Episode #87: "You have to be found and then build trust". How effectively are you using digital marketing to maintain and improve enrollment? New famlies, especially millenial parents will use social media to solve their challenge and share moments with their family online. A strong Google presence is critically for improving enrollment numbers. "If you are under enrolled - you're leaving revenue on the table by not investing in digital marketing" How much revenue? $100,000, says Murray. Have you considered the nuance of which keywords to use on your website to better appear in Google search results? Kris Murray of Child Care Marketing Solutions provides valuable concrete tips on how to improve your digital marketing and social media presence to improve enrollment which in turn allows you to dedicate more resources to paying Educators and creating high-quality child care environments. The landscape for how you need to market your center has completely shifted. We're so thankful to have Kris join us this week to help us navigate the wild world of the web! Resources in this episode: - Kris Murray's Training Programs, Courses and Books - Child Care Marketing Strategies Enrollment Bootcamp

Om Podcasten

The Preschool Podcast, brought to you by HiMama, is a platform for learning from leading professionals in early childhood education. If you work in a daycare, childcare or preschool setting, The Preschool Podcast will provide you with both practical advice for managing your organization, center or classroom, as well as thought provoking content and insights about the field of early childhood education. Each week, we chat with leaders in early childhood education, from teachers and educators in the classroom with innovative curriculum approaches, to directors who are excelling at empowering their team, and leaders outside of the child care environment that are passionate about making a positive impact on outcomes for young children. Our goal with The Preschool Podcast is to provide knowledge and inspiration to the future leaders of early childhood education by speaking with experienced and insightful leaders in the world of preschool and early learning today. At HiMama, it is our belief that leadership within early childhood education is crucial to the future of the childcare sector and, of course, the future of our most important asset in this world, our youngest children.