Powering Up the Global Grape Movement - Global Fresh Series
Get ready to dive into the world of grapes! In this juicy episode, we chat with Ignacio Caballero about “Have a Grape Day,” the bold new consumer campaign from the Global Grape Group — a united front of grape growers from Chile, Peru, and Mexico. Ignacio shares his passion for this powerhouse fruit and how global collaboration is set to supercharge grape consumption across the U.S. From marketing strategies to flavor innovation, we’re talking all things grapes. You won’t want to miss this fresh take on how a simple fruit is making a worldwide splash!First Class Sponsorship: Peak of the Market: https://peakofthemarket.com/ Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: https://globalwomenfresh.com/