#131 Why Strategic Expansions Fail: Researching the (Blue) Oceans

Even though we started talking about Jira and project management we've ended up on a crucial topic: Expanding product lines vertically and horizontally. We discussed the specific example of "True Fruits" a smoothie producer and some of their new products failed. ✩ Follow The Product Bakery Podcast ✩ 👨‍💻 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Product Bakery⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📸 Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@productbakery⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 Twitter: ⁠@productbakery20⁠ 🌍 Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.product-bakery.com/⁠

Om Podcasten

In this Show, Design Manager Alex Dapunt, and Product Coach Christian Strunk are bringing people from all product functions together to talk about the key to build successful products customers love. This involves everything from Product Management to Design as well as Development and Marketing, breaking down traditional silos around these functions and fostering an open dialogue between them. Tune in for weekly interviews, discussions, and best practices that help you understand the whole product process.