497. Overcoming the Fear: Making Smart Investments in Your Business

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselves and our business.And remember, sometimes, the investment you're most scared to make is the one that can save your business.Resources:Are you ready to transform your business? Join the Get More Eyes On Your Business free live 3-day bootcamp to get in front of your customers ahead of the busiest time of year!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Save your seat for my FREE 5-day Best Sellers Secret Challenge Now!Product-Based Business Owners: You Only Need One Best Seller - join my FREE 5-Day Best Seller Secrets Challenge—so you can do less and still earn more! Best Sellers Secret 2025

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A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.