549. Posting Pressure: Debunking the Myth of Daily Social Media Obligations
We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth.Reflecting on our experiences, especially during peak times like Black Friday and Cyber Monday, we've learned the value of evaluating every aspect of our business to identify what works and what needs improvement.More posting isn't always the answer. We need to understand what social media requires to thrive. Our goal today is to debunk these myths and offer a straightforward approach to social media. We're excited to share our ultimate guide to growing your audience on social media, a 30-day plan to simplify and amplify your online presence.Let's dive into how you can grow your social media presence for an audience eager to buy your products, without feeling overwhelmed. Join us as we explore effective strategies for building a social media audience tailored to your business's unique strengths and offerings.Resources:Get our biggest tips for social media success in our free social media guide at theproductboss.com/growsocial.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Save your seat for my FREE 5-day Best Sellers Secret Challenge Now!Product-Based Business Owners: You Only Need One Best Seller - join my FREE 5-Day Best Seller Secrets Challenge—so you can do less and still earn more! Best Sellers Secret 2025