559. Sales Beyond Etsy: How to Diversify Your Sales Channels

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme.This discussion with Lizzie is particularly insightful, especially considering her recent experience of having her shop unexpectedly shut down on the Etsy platform. This highlights the risks of relying on a single platform and underscores the critical saying, "You can't build on borrowed land." We delve into the nitty-gritty of navigating the Etsy terrain, exploring strategies to enhance your average order value—a skill that’s beneficial across all platforms.We also dive into the dangers of putting all your eggs in one basket, or in this case, one sales channel. The vulnerability of depending solely on a single channel is a risk too great to ignore. We also share an invaluable tip on growing your email list, a strategy not just for Etsy sellers but for all entrepreneurs looking to expand their reach. So, join us as we unpack these essential strategies to ensure your business remains resilient and thriving, irrespective of the platform.Resources:Learn more about How to Sell Your Stuff on EtsyFollow How to Sell Your Stuff on Instagram: @howtosellyourstuffIt’s time to stop throwing spaghetti at the wall and start focusing on what works: Your best sellers! Join me inside our free Best Seller Secrets Challenge, where I’m teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Om Podcasten

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.