[AI] Product Mix Strategy: How to Manage & Optimize Your Product Portfolio
How to structure, optimize, and manage your product mix effectively. Google case study and a free Product Mix Strategy Template. In October 2024, we discussed an example product strategy for Google Maps. Today, I’d like to zoom out. After all, Google Maps is not the only Google product. As explained in the Product Strategy Canvas, strategy is singular, even though it has many levels. For that reason, managing multiple products can be challenging. A well-structured product mix strategy can mak...