Getting real with jobs to be done – Bob Moesta (President, CEO, The ReWired Group)
We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. In this episode, we cover: How to get started with JTBD - and what to do after you've conducted a bunch of interviews.Case studies, including SAAS, candy bars, and selling houses.When not to use the approachAnd the mistake...