How to build the right product culture during transformation - Joca Torres (Product Consultant)

In this episode of The Product Experience podcast, we sit down with Product Consultant Joca Torres, whose work at Gympass is featured in Marty Cagan’s book Transformed. Joca shares the four core principles of successful digital transformation—principles he’s applied in both high-growth startups and century-old corporations. We unpack what it really takes to shift a company from a delivery mindset to a product-led culture, the traps of discovery theatre, and how empowered teams actually behav...

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The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) & Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.