The journey to becoming customer-centric at Pfizer: Atif Faruqui (Director, Developer Products and Platforms, Pfizer)

Join our conversation with Atif Faruiqui, Director of Developer Products and Platforms at Pfizer, as he illuminates the path the pharmaceutical colossus took towards a product-focused approach. He takes us behind the scenes of Pfizer's strategic pivot, highlighting the signals that spurred the company's leadership to champion a customer-centric approach. Featured Links: Follow Atif on LinkedIn | Pfizer | 'What's a Proof of Concept? The Complete Beginner's Guide' feature at Career Found...

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The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant) & Randy Silver (Head of Product and product management trainer) “go deep” with the best speakers from ProductTank meetups all over the globe, Mind the Product conferences, and the wider product community.