Uncovering the world of Product, Content, and UX — Erica Jorgensen on The Product Experience
Join us on the podcast this week where we uncover the world of content design with Erica Jorgensen, seasoned content designer at Chewy and author of 'Strategic Content Design Tools and Research Techniques for Better UX'. Erica walks us through her professional journey and how she fell into the realm of content strategy. She enlightens us on the significance of using quantitative research in understanding why words work or not, and how different businesses can reap enormous b...