Product Storytelling: How to Persuade and Align Through Narrative

In this episode of The Product Handbook, we explore how storytelling helps product managers move beyond data and decks to truly inspire teams and stakeholders.You’ll learn:Why stories create stronger alignment than facts and figures aloneHow to frame your product vision in a way that resonates with both executives and engineersPractical techniques for crafting compelling stories — from starting with “why” to making the user the heroTools like visuals, analogies, and narrative structure that make complex ideas memorableHow to refine and practice storytelling so it becomes a core leadership skillIf you’ve ever struggled to win buy-in for a roadmap or get teams excited about a vision, this episode shows how to turn product storytelling into your most persuasive tool.

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The Product Handbook is a practical show for product manager interview prep and day-to-day skills. Learn frameworks, product sense, metrics, estimation, prioritization, A/B testing, and strategy. Episodes explore case-style topics, roadmaps, and stakeholder communication across startups and big tech. Built for aspiring product managers through senior leaders.